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Product Designer

Hi, I'm Shashank Kumar.
I design products that ship, scale, and stand on strong product fundamentals.

For 5+ years, I've led design across fintech and consumer products, transforming complex credit, compliance, and behavioral flows into scalable systems that drive trust and growth.

Fintech Web3 AI Consumer Tech
See my work Get in touch
$0
Loan distribution
facilitated
$0
Series A funding
contributed to
0
Engagement
increase
0
Years designing
complex products

Trusted by teams at

FNBO
Visa
Norwegian Cruise Line
Personal
United Credit
Selected Work

Products I've shaped

Skeps Product Designer II

Designed the lending platform that facilitated $1B+ in loan distribution

Led UX strategy for Skeps' BNPL & POS lending platforms, driving end-to-end design across multiple products. Built the SPOT Pay-Over-Time solution, Merchant Portal, and Customer Journey, achieving a revenue doubling every month for 6 consecutive months and $25M+ in contracts signed.

$1B+ Loans distributed
$5M+ Monthly GMV for 12 merchants
$25M+ SPOT contracts signed
BNPL POS Lending Merchant Portal Design System ADA/WCAG
Visit skeps.com
Skeps ClarityPay BNPL payment plans
StrateFai AI-powered crypto wealth dashboard
StrateFai Senior Product Designer

Shaped the UX for an AI-powered crypto wealth platform from MVP to launch

Defined the MVP roadmap with the CEO, streamlining ~35% of scope. Built UX for crypto wealth automation flows, introduced Figma tokens and a modular design system, and delivered autonomous DeFi-ready UX enabling multi-chain integrations and AI-driven investment strategies.

32% Faster onboarding completion
57% Engagement increase
~35% MVP scope streamlined
DeFi Crypto Design System AI Multi-chain
Visit stratefai.com
ExamFactor UX Consultant

Crafted student-centric UX for a high-velocity edtech test-prep platform

Freelance UX consultant for ABP Group's edtech product. Co-led the app launch strategy, integrating feedback from early user cohorts to refine onboarding, test flows, and performance dashboards, achieving strong adoption and retention in a competitive market.

4+ ★ Average app rating
6K+ Students onboarded
1K+ App downloads at launch
Edtech Mobile App User Research Launch Strategy
Visit examfactor.com
ExamFactor CUET Science test prep app
Experience

Where I've been

Senior Product Designer

StrateFai
Apr 2025 – Dec 2025
  • Defined MVP roadmap with CEO, streamlining ~35% of scope for faster release cycles
  • Led UX for crypto wealth automation flows including onboarding, exchange linking, allocation, and subscription
  • Built scalable modular UI design system and introduced Figma tokens, cutting design-to-dev time by 30%
  • Mentored a designer, ensuring component consistency and alignment across product initiatives
  • Delivered autonomous DeFi-ready UX, enabling multi-chain integrations and AI-driven strategies

Product Designer II

Skeps
Jul 2021 – Mar 2025
  • Led UX strategy for BNPL & POS lending platforms, driving end-to-end design across multiple products
  • Owned full design lifecycle from user research, stakeholder alignment to wireframing, and dev collaboration
  • Delivered high-performing UX for FNBO's lending flow, with $1M+ disbursed in the first month post-launch
  • Contributed to Skeps' $9.5M Series A funding with investor-aligned product prototypes and storytelling
  • Led UX strategy that doubled month-over-month revenue for 6 consecutive months
  • Ensured accessibility compliance (ADA, WCAG) and regulatory alignment in high-stakes banking environments

UX Consultant (Freelance)

ExamFactor by ABP Group
Sep 2023 – Dec 2023
  • Crafted student-centric UX for a high-velocity edtech test-prep platform
  • Co-led app launch strategy, integrating feedback from early user cohorts to refine features
  • Achieved 4+ star average rating from 6K+ students and 1K+ app downloads
Beyond the Day Job

Things I've built

A

Anthoo

Co-Founder · Product & UX

Community-driven, AI-powered fitness platform. Led the product vision, UX, and GTM strategy from concept to MVP, combining social gamification with AI-driven motivation.

P

Pooch Dating

Founding Member · UX & Product

Designed and launched a dating startup in the US market, reaching 3K+ App Store downloads and boosting conversion from 12% to 38%, generating $26K+ annual revenue.

W

WebBucket Solutions

Co-Founder & UX Designer

Co-founded a full-stack creative agency at the age of 18, delivering design and development services to global startups. Bootstrapped to INR 50+ lakhs revenue in 1.5 years.

My Approach

I don't just push pixels.
I solve business problems.

I operate at the intersection of product strategy and hands-on execution. Whether it's defining an MVP scope with the CEO, building a design system from scratch, or running A/B tests to validate assumptions. I own the outcome, not just the output.

01

Research-led, outcome-driven

Every design decision is backed by user research, competitive analysis, and business context. I don't design in a vacuum.

02

Systems over screens

I build scalable design systems and component libraries that reduce dev handoff friction and maintain consistency at scale.

03

Ship, measure, iterate

I integrate user feedback loops, A/B testing, and analytics into sprint cycles for evidence-based iteration.

Beyond Design

When I'm not designing

Writing on Medium

I share thoughts on product design, UX strategy, and the intersection of design and business. Writing helps me sharpen my thinking and give back to the community.

Read my articles

Travel & Photography

When I step away from screens, I explore new places and capture them through my lens. I share travel videos and photography on YouTube, a creative outlet that keeps the eye sharp.

Watch on YouTube
Get in Touch

Let's build something
worth shipping.

I'm currently exploring Senior / Lead Product Designer roles at Series A–D startups and MNCs. If you're building something complex and need someone who can own the design end-to-end, let's talk.

shashankkumar13jun@gmail.com
LinkedIn Behance +91 8287687689